The First National Contest of regional food brands “Russian Tastes” was launched
16 Oct, 2020
The Minister of Agriculture of Russia Dmitry Patrushev announced the launch of the First national competition of regional food brands “Russian Tastes” within the 22nd Russian agro-industrial exhibition “Golden autumn – 2020”.The competition will be the first stage of a set of measures aimed at supporting such products.
“Today Russian farm products are not only as good as foreign ones but also surpass them. Most regions have their unique food brands, which in some cases have become the gastronomic “business card” of the territory and are widely recognized by consumers. We are working on a program of support and developing such products. As a result of the competition, a large-scale promotion program aimed at increasing awareness of the best regional brands will be launched,” Dmitry Patrushev said.
The Minister noted that there is potential not only in terms of increasing production and sales of such products but also for the development of rural areas, small and micro-entrepreneurship, and agro-tourism.